dune
Logo and motion design for the film
The unique letter combination found in the word DUNE is a near-perfect match for rotational symmetry. All four letters can be expressed with the same simple shape except for the E, whose middle bar presents the problem to be solved.
In this solution, all four letters are the same glyph, each one rotated to face a different direction. The E’s middle bar remains present in all the letters and features prominently as a kinetic element in the motion examples.
The symmetry and repetition of the letters evokes a modular design aesthetic often associated with futuristic environments in science fiction. The motion examples enhance the effect.
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